ONE OF A SERIES OF COMMERCIALS WE WROTE FOR THE LAUNCH CAMPAIGN OF ‘TWISTED JEANS. THIS ONE DIRECTED BY THE LEGENDARY BY DOM & NIC. AT THE TIME LEVI’S WERE STRUGGLING AS A BRAND, HIT BY THE ‘JEREMY CLARKSON’ EFFECT, TEENAGERS DID NOT WANT TO WEAR THE SAME JEANS AS THEIR DAD. THE SOLUTION WAS REINVENTING THE JEAN.

THE INITIAL BRIEF WAS BASED AROUND THE NEW PRODUCT CALLED ENGINEERED JEANS, WE DECIDED TO FOCUS ON THE POINT OF DIFFERENCE ‘THE TWISTED SIDE SEAM’ AND REFERRED TO THEM AS ‘TWISTED JEANS’. THE CAMPAIGN WAS A BIG SUCCESS, AND THE PRODUCT IS STILL SOLD IN SHOPS TODAY.