Gillette became the official global partner of The Movember Foundation. Our task was to help them drive awareness and raise even more cash whilst promoting the Gillette partnership.

We created a Metro newspaper wrap asking men across the UK to 'grow their support' with one of the most intricate tache's of them all.

With the help of Alison Carmichael and a little CGI, we styled our CTA directly into our guy's moustache, creating an iconic piece of typography that also spread across social media.